Events

March 21, 2008

Orientation delivers marketing, design

Conference Review

View conference photos

Nearly sixty attendees meet to share best practices at the Twin Cities' Publish-for-Profit Conference, Feb. 2, 2008, Open Book, Minneapolis.

"Your panel was diverse and informative. Their individual journeys were interesting to hear about... Thank you for a wonderful seminar.  It was a pleasure meeting such a wonderful group of people."

Karen Thull, Karen Thull Design

"Thanks again for putting together a great conference! I found the speakers very informative and was most impressed with the overwhelming sense of community I encountered while at the conference. You have an amazing group of knowledgeable and kind people there and I will be back for more!"

Natalie Finazzo, CPP

R&D Packaging Engineer

Lake Region Medical

"I loved the conference and the feeling of community it created, and I want to see it every year or twice a year."

Tina Feigal, M.S., Ed.
Center for the Challenging Child, LLC
Author, The Pocket Parent Coach
 

Twin Cities Publish-for-Profit Conference

How to launch a career in writing, teaching, consulting, or speaking

with a self-published book.

 

Saturday Feb. 2, 2008

8:00-12:00 noon

Open Book, 1011 Washington Avenue South, Minneapolis

Find Open Book

 

Space is limited, so register today.  You must register in advance.

 

Conference Fee: $60 through Jan. 21; $75 thereafter.

 

8:00-8:30

Registration and networking; continental breakfast.

8:30-9:30

Target Performance Hall, Open Book

Keynote Speaker: Sam Richter

 

Book sales and marketing: Secrets from a Yahoo named Google

Sam Richter is a keynote speaker and presenter to organizations across the globe on business, information, leadership, e-commerce and e-marketing. He has been featured in national publications, conducts online training to thousands, and has authored and co-authored several books and articles on research for sales and marketing and business development. Take the Cold out of Cold Calling, Sam’s new self-published book based on the seminar of the same name, is changing the way businesses and individuals use the Web to find more information faster and more efficiently. You won’t believe what’s on the Web and how easy it is to find—if you know how and where to look. The key to a great book is great information, and the key to book sales is knowing your customers. Sam will give you the tools for finding what you need faster than ever.

9:30-10:45

Target Performance Hall

How to turn your life, your work, or your passion into a best-selling book

 

This panel of stellar self-published authors discusses their publishing experience from dream to distribution. Don’t miss this rare opportunity to learn from four of the region’s self-publishing pros:

Learn how Bob Showers, the force behind the best-selling Minnesota North Stars: History and Memories with Lou Nanne, turned a dream into a record-breaking landmark in Minnesota sports history. Tina Feigal draws on her experience as a School Psychologist, University Psychology Instructor, and Children's Services Coordinator in her acclaimed parenting guide, The Pocket Parent Coach.

Entrepreneurial author Tom Schaber’s new Road Warrior’s Guide to Sales Management shows how to mix expertise and attitude in a book of lasting value for the next generation of sales managers.

 Learn how inspirational writer and charismatic speaker, Kian Dwyer, built her speaking and coaching career with the help of her self-published book, Living Your Chosen Eulogy

Break

10:45-11:00

Concurrent Sessions

11:00-12:00

 

Target Performance Hall

Marketing your Self-published Book for Sales Success

  

Sam Richter, author of Take the Cold out of Cold Calling (See keynote description, above)

 

David Wick, co-founder of Turtle Lake Publications, Inc. marketers of Avoiding Cancer One Day At A Time. Turtle Lake Publications built a nationwide database of over 500 media and bookstore contacts, created web and blog sites that consistently score in the top ten on Google and Yahoo search engines, engaged non-traditional book distributors and completed 65 TV/radio/seminar/book signing events for the author - all of which resulted in selling over 2,000 copies in the first 12 months after publication.

 

Linda Strommer, the StrommerGroup.
 Linda Strommer, owner of StrommerGroup, specializes in providing buzz for authors and their books. A believer in the philosophy that the author is the expert, Linda customizes a strategy designed to generate visibility for the author and the book via reviews, media communications, web presence, signing events, appearances, interviews, articles, and more. Her individualized approach and expertise successfully guides authors in maximizing opportunities to reach the right audience and generate book sales. Linda also produces a national monthly newsletter for Beaver's Pond Press on book marketing tips and tools.

Open Book Conference Room

How to work with editors and designers to create the best book possible.

 

Jennifer Manion of Manion Research, Writing, and Editing has worked as a professional editor with over fifty individual authors, ranging from poets to CEOs to academics to novelists to physicians to cookbook authors, helping them polish their prose and engage their readers. A writer herself with over fifteen years of experience teaching college-level writing and critical thinking, Jennifer rallies behind Ambrose Bierce’s adage: good writing is clear thinking made visible.

 

Jay Monroe, James Monroe Design, LLC (book design)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Who should attend: Anyone who wants to self-publish a book to launch a writing, teaching, speaking, or consulting career.