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News & Events
Media
Relations
August 18: Sam Richter and Take the Cold out of Cold Calling featured on
CNNMoney.com
July 10: Lynne Eldridge M.D. to
appear on Showcase Minnesota
Beavers Pond Press author Lynne Eldridge M.D. will promote cancer prevention
and her book Avoiding Cancer One Day At A Time on KARE-11 televisions
Shoiwcase Minnesota Program on July 10th. Showcase Minnesota features local
authors with books of appeal to broad audiences.
July 9
Author Susie Bazil (r) and Web designer Ashley Bird discuss
content and design of www.thesickbug.com
at Beaver's Pond Press.
June 23
Polly Grose signing copies of her new
book, A London Scrapbook, at Guthrie Theater, Minneapolis
   
June 17
THE JOURNAL
REPORT: SMALL BUSINESS
Read how entrepreneurs are writing books that promote their success.
"These books are hot, and will be even hotter," says Rick
Wolff, executive editor of French media company
Lagardere SCA's Grand Central Publishing and editorial director of its
Business Plus business-books unit. "In this economy, everybody wants to be
in command of their career and destiny."
More
Jun11, 2008
A great example of what can happen when you
enter book awards!
Book Award Leads
To Nationwide Radio Interview Series
Beavers Pond Press title
Avoiding Cancer One Day At A Time (ISBN 1592981593) by Lynne Eldridge
M.D. was recently recognized as the "Editors Choice Grand Prize Winner" by
the
INDIE EXCELLENCE Awards in Beverly Hills, California. Dr. Eldridge won
the services of
Planned Television Arts, the nations largest and oldest book publicist,
to arrange a nation-wide series of morning drive time radio interviews
across the country. During the week of June 23rd, in cities from Daytona
Beach to Cleveland to Chicago to Phoenix to Salt Lake City (and ten
more) Avoiding Cancer One Day At A Time will be the subject of over 3 hours
of prime morning drive time interviews, reaching millions of consumers.
For specific information on radio
stations, cities, and times click
here.
 May
22, 2008
Author,
ethno-musicologist Ryan Skinner (l) discusses page proofs for Sidikiba's Kora Lesson with designer Rick Korab.
MIPA Midwest Book Award
Winner
 
Living Consciously, Dying Gracefully: A Journey
with Cancer and Beyond by Nancy Manahan & Becky Bohan
MIPA Midwest Book Award Finalists
Commercial
Fiction
The Find by Marilyn Jax
Health
Avoiding Cancer One Day at a Time: Practical
Advice for Preventing Cancer by Lynne Eldridge, M.D. & David Borgeson,
MS, MPT
National Indie
Excellence Awards 2008
MEDICAL
Winner:
Avoiding Cancer One Day at a Time by Lynne Eldridge,
M.D.
SPIRITUALITY
Finalist:
Tree Spirited Woman by Colleen Baldrica
 BEST
COVER DESIGN
Finalist:
The Find by Marilyn Jax
MYSTERY/SUSPENSE/THRILLER
Finalist:
The Find by Marilyn Jax
BEST NEW FICTION
Finalist:
The Find by Marilyn Jax
2008 Next Generation Indie Book
Awards!
COOKBOOK/FOOD
Finalist:
8 Degrees of Ingredients by Melisa Priem
Parenting/Family
Finalist: The Pocket Parent Coach by Tina
Feigal
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May 1, 2008: Career Day at Beaver's Pond
Anoka High School students
meet authors and publishing staff at Beaver's Pond
Anoka's second annual visit featured an introduction to
the publishing profession from acquisitions, editing, designing, printing,
and marketing. Authors who have published their own books talk their books,
and what made them want to become writers.
March 21, 2008
New-author orientation teaches
book marketing, design
Eight Beaver's Pond authors (and a prospective one) joined
our Friday session on marketing, design, and copywriting during our first
new-author orientation. Book publicist Linda Strommer led off with a
presentation on creating buzz; design coordinator Pam Schunemann delivered
invaluable tips on working with designers, and Joe Moses led the group in a
session on writing marketing copy for sell sheets and book covers. Look for
the next session date in forthcoming issues of "The Mentor" newsletter.
Sign
up here.
Conference Review
View conference photos
Nearly sixty attendees
meet to share best practices at the Twin Cities' Publish-for-Profit
Conference, Feb. 2, 2008, Open Book, Minneapolis.
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"Your
panel was diverse and informative. Their individual journeys were
interesting to hear about... Thank you for a wonderful seminar. It was a
pleasure meeting such a wonderful group of people."
Karen Thull, Karen Thull Design
"Thanks again for putting together
a great conference! I found the speakers very informative and was most
impressed with the overwhelming sense of community I encountered while at
the conference. You have an amazing group of knowledgeable and kind people
there and I will be back for more!"
Natalie Finazzo, CPP
R&D Packaging Engineer
Lake Region Medical
"I loved the conference and the
feeling of community it created, and I want to see it every year or twice a
year."
Tina Feigal, M.S., Ed.
Center for the Challenging Child, LLC
Author, The Pocket Parent
Coach
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8:30-9:30
Target
Performance Hall, Open Book
Keynote Speaker: Sam Richter
 Book sales and
marketing: Secrets from a Yahoo named Google
Sam
Richter is a keynote speaker and presenter to organizations across the globe
on business, information, leadership, e-commerce and e-marketing. He has
been featured in national publications, conducts online training to
thousands, and has authored and co-authored several books and articles on
research for sales and marketing and business development. Take the Cold
out of Cold Calling, Sam’s new self-published book based on the seminar
of the same name, is changing the way businesses and individuals use the Web
to find more information faster and more efficiently. You won’t believe
what’s on the Web and how easy it is to find—if you know how and where to
look. The key to a great book is great information, and the key to book
sales is knowing your customers. Sam will give you the tools for finding
what you need faster than ever.
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9:30-10:45
Target
Performance Hall
How to turn your life, your work, or your passion into a best-selling book
This panel of stellar self-published authors discusses their publishing
experience from dream to distribution. Don’t miss this rare opportunity to
learn from four of the region’s self-publishing pros:
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Learn how Bob Showers, the force behind the best-selling Minnesota
North Stars: History and Memories with Lou Nanne, turned a dream
into a record-breaking landmark in Minnesota sports history. |
Tina Feigal draws on her experience as a School Psychologist, University
Psychology Instructor, and Children's Services Coordinator in her
acclaimed parenting guide, The Pocket Parent Coach. |
Entrepreneurial author Tom Schaber’s new Road Warrior’s Guide to
Sales Management shows how to mix expertise and attitude in a book
of lasting value for the next generation of sales managers. |
Learn how inspirational writer and charismatic speaker, Kian Dwyer,
built her speaking and coaching career with the help of her
self-published book, Living Your Chosen Eulogy |
Break
10:45-11:00
Concurrent
Sessions
11:00-12:00
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Target Performance Hall
Marketing your Self-published Book for Sales Success
Sam Richter, author of Take the Cold out of Cold Calling (See
keynote description, above)
David Wick, co-founder of Turtle
Lake Publications, Inc. marketers of Avoiding Cancer One Day At A
Time. Turtle Lake Publications built a nationwide database of over
500 media and bookstore contacts, created web and blog sites that
consistently score in the top ten on Google and Yahoo search engines,
engaged non-traditional book distributors and completed 65
TV/radio/seminar/book signing events for the author - all of which
resulted in selling over 2,000 copies in the first 12 months after
publication.
Linda Strommer,
the StrommerGroup.
Linda Strommer, owner of StrommerGroup,
specializes in providing buzz for authors and their books. A believer in
the philosophy that the author is the expert, Linda customizes a
strategy designed to generate visibility for the author and the book via
reviews, media communications, web presence, signing events,
appearances, interviews, articles, and more. Her individualized approach
and expertise successfully guides authors in maximizing opportunities to
reach the right audience and generate book sales. Linda also produces a
national monthly newsletter for Beaver's Pond Press on book marketing
tips and tools. |
Open Book Conference
Room
How to work with editors and designers to create the best book possible.
Jennifer Manion of Manion Research, Writing, and Editing
has worked as a professional editor with over fifty individual authors,
ranging from poets to CEOs to academics to novelists to physicians to
cookbook authors, helping them polish their prose and engage their
readers. A writer herself with over fifteen years of experience teaching
college-level writing and critical thinking, Jennifer rallies behind
Ambrose Bierce’s adage: good writing is clear thinking made visible.
Jay Monroe, James Monroe Design, LLC (book design)
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Who
should attend: Anyone who wants to self-publish a book to launch a
writing, teaching, speaking, or consulting career.
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Twin Cities Publish-for-Profit Conference
How to launch a career in writing,
teaching, consulting, or speaking
with a self-published book.
Saturday Feb. 2, 2008
8:00-12:00 noon
Open Book, 1011 Washington Avenue South, Minneapolis
Find Open Book
Space is limited, so register today.
You
must register in advance.
Conference Fee:
$60 through Jan. 21; $75 thereafter.
8:00-8:30
Registration and networking; continental breakfast.
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